"Dollar General’s target shoppers come from households earning $40,000 or less. Its primary competitor, Dollar Tree Inc., has more suburban locations and sells all items for $1, including unbranded knickknacks that attract shoppers browsing for fun."
WSJ: Dollar General Is Rural America's Indispensable Store
“A forward earnings multiple of 19 times is the only thing about Dollar General that is pricey. It is justified by demographics alone.”
FT: Dollar General: buck stops here
Economic conditions and other economic factors may adversely affect our financial performance and
other aspects of our business by negatively impacting our customers’ disposable income or discretionary
spending, affecting our ability to plan and execute our strategic initiatives, increasing our costs of goods sold
and selling, general and administrative expenses, and adversely affecting our sales or profitability.
If we cannot open, relocate or remodel stores profitably and on schedule, our planned future growth
will be impeded, which would adversely affect sales.
We face intense competition that could limit our growth opportunities and adversely impact our
financial performance.
Our profitability may be negatively affected by inventory shrinkage.
Our cash flows from operations may be negatively affected if we are not successful in managing our
inventory balances.
A significant disruption to our distribution network, to the capacity of our distribution centers or to the
timely receipt of inventory could adversely impact sales or increase our transportation costs, which would
decrease our profits.
Risks associated with or faced by our suppliers could adversely affect our financial performance.
Our private brands may not maintain broad market acceptance and may increase the risks we face.
Product liability, product recall or other product safety claims could adversely affect our business,
reputation and financial performance.
We are subject to governmental regulations, procedures and requirements. A significant change in, or
noncompliance with, these regulations could have a material adverse effect on our financial performance.
Litigation may adversely affect our business, results of operations and financial condition.
Our current insurance program may expose us to unexpected costs and negatively affect our financial
performance.
Natural disasters and unusual weather conditions (whether or not caused by climate change),
pandemic outbreaks, terrorist acts, and global political events could disrupt business and result in lower sales
and otherwise adversely affect our financial performance.
Any failure to maintain the security of information we hold relating to our customers, employees and
vendors, whether as a result of cybersecurity attacks or otherwise, could expose us to litigation, government
enforcement actions and costly response measures, and could materially disrupt our operations and harm our
reputation and sales.
Material damage or interruptions to our information systems as a result of external factors, staffing
shortages or challenges or difficulties in maintaining or updating our existing technology or developing or
implementing new technology could have a material adverse effect on our business or results of operations.
Failure to attract, train and retain qualified employees while controlling labor costs, as well as other
labor issues, could adversely affect our financial performance.
Our success depends on our executive officers and other key personnel. If we lose key personnel or are
unable to hire additional qualified personnel, our business may be harmed.
Because our business is somewhat seasonal, with the highest volume of net sales during the fourth
quarter, adverse events during the fourth quarter could materially affect our financial statements as a whole.
Deterioration in market conditions or changes in our credit profile could adversely affect our business
operations and financial condition.
New accounting guidance or changes in the interpretation or application of existing accounting
guidance could adversely affect our financial performance.
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